If you ask most consumers to name a consumer electronics brand, the chances are most will come up with Monster Products on their list. Starting in 1979 Noel Lee, working in his garage created his first set of Monster speaker cables, and grew those cables into one of the best-known audio video brands in the world. No longer just cables, over the years they have diversified into a wide variety of markets, from speakers, headphones, earphones, cables, music, etc. In this interview recorded at the Budweiser Made in America Festival in Philadelphia we discuss their new products including their new Monster Firecracker™ High Definition Bluetooth Speaker, their ongoing litigation with Apple over its acquisition of Beats for $3 billion, and their new retail strategy.
Harris Fogel, posted 10/7/2017