Whether it was pioneering dust-reduction for DSLR’s, or the innovative Four Thirds format for digital imaging, Olympus has a long history for introducing new technologies and with the introduction of the new EVOLT E-410, EVOLT E-510 DSLRs, the amazing the SP-550 UZ with it’s 18x optical zoom lens, or the almost indestructible Stylus 770 SW, Olympus wowed the judges and picked up three DIMA awards for 2007. Listen in as Sally Smith Clemens of Olympus discusses their new products and the trends she sees in the industry. Recorded at the Photo Marketing Association Conference in Las Vegas, in March 2007 by Harris Fogel. Posted 6/10/2007 (13:06)

For more information visit: www.olympusamerica.com

Photographs by Harris Fogel ©2007