Better White Balance is just a Click Away With Erik Sowder’s ExpoDisc – PMA Las Vegas 2007

One of the amazing advantages of digital imaging is the ability to capture accurate color under varying lighting conditions and sources, but tools like the ExpoDisc make it even easier. In this interview with Erik Sowder of ExpoImaging, we learn how his grandfather inspired the creation of the ExpoDisc, the ExpoAperture, and precisely how to fit these tools to your digital workflow! Recorded at the Photo Marketing Association Conference in Las Vegas, in March 2007 by Harris Fogel. Posted 6/10/2007 (8:49)

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Photographs by Harris Fogel ©2007