General Electric is one of the best known brands in the world, with one of the highest approval ratings. So why did they decide to enter the world of digital photography? In this interview with Rene Buhay, we learn how the landscape of consumer digital photography changed overnight with GE’s decision to grant a license to market GE branded cameras to General Imaging and in the process becoming a player in what seems like an already crowded field. We sent their new G1 camera to Italy with our reporter Regina Barthmaier to give it a serious try, and 500 photos later, a lot of abuse, she gives it a serious thumbs up! Bella Bella! For Regina's review, go here. Recorded at the Photo Marketing Association Conference in Las Vegas, in March 2007 by Harris Fogel. Posted 7/30/2007 (7:06)

For more information visit: www.ge.com/digitalcameras

Photographs by Harris Fogel ©2007